Welcome to our first post. Today we are talking about why it’s important to plan your site and web strategy before you begin to build.

The first step in creating anything on the web is the most important and perhaps the most difficult step. You have to decide what to do and why you are doing it. It’s not enough, to know you need a website or social media real estate. You have to think about why.

Price Is Not The Most Important Thing.

Too often, companies simply hire someone to build something similar to what another company has, and while said company might get a usable product, they miss an opportunity to really move their business forward and create  momentum with their vision.

In the biz we often hear, ‘How much is this going to cost?’ before anything and everything else. But the real question isn’t how much should I pay to get my company online, it should be: What do I want my web presence to do? How can it help my company.  Answering those questions will help you create a better tool for your company and in the end will also inform how much you end up spending on a web solution.

Goals Set The Tone

Don’t begin to build your web presence just because you think you aught to have one. While we think you do  🙂  , its more important to have a goal for the site and other web application than to actually have them at all.

So whether you’re launching a new site, rethinking an old one, or trying to add to your web real estate, you should start with two questions that will crystallize your goals.

Why does my organization need this web solution?

What do my visitors/prospect need out of this solution?

If you answer these questions  everything else should will fall into place.